Startup Stories
Cold outreach that doesn’t feel cold
Cold outreach fails when it feels cold. Here’s how to write to a stranger so it reads like a warm…
How to find customers when you don’t know your ICP
Can’t define your ideal customer yet? Good. Here’s how to find your first customers by working backwards from the people…
Buying signals that actually predict a reply
Most buying signals are noise. Here are the few public signals that actually predict a reply to your outreach, and…
How to find your first 100 customers
No ads, no audience, no list. The actual playbook for finding your first 100 customers by hunting down the people…
More leads is the wrong goal
You don’t need more leads. You need the few people already signalling they need what you built. Here’s why bigger…
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