Startup Stories
Reddit marketing for startups, minus the cringe
Reddit marketing for startups, minus the cringe. How to grow on Reddit by being useful instead of salesy, without getting…
How to get your first beta users
How to get your first beta users when nobody knows you exist. A hands-on way to recruit beta users who…
B2B lead generation without the spam
B2B lead generation without the spam. How founders build real pipeline by reaching fewer, better people instead of blasting a…
Cold DM templates that actually get replies
Cold DM templates that actually get replies, and why most templates fail. How to write a cold DM a stranger…
Founder-led sales for people who hate selling
Founder-led sales for people who hate selling. A plain playbook for doing your own sales as a founder, without the…
How to promote your startup without getting banned
Communities are where your buyers gather and where founders get banned fastest. How to promote your startup there without torching…
Cold outreach that doesn’t feel cold
Cold outreach fails when it feels cold. Here’s how to write to a stranger so it reads like a warm…
How to find customers when you don’t know your ICP
Can’t define your ideal customer yet? Good. Here’s how to find your first customers by working backwards from the people…
Buying signals that actually predict a reply
Most buying signals are noise. Here are the few public signals that actually predict a reply to your outreach, and…
How to find your first 100 customers
No ads, no audience, no list. The actual playbook for finding your first 100 customers by hunting down the people…
More leads is the wrong goal
You don’t need more leads. You need the few people already signalling they need what you built. Here’s why bigger…
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