Startup Stories
A customer acquisition strategy for startups
A customer acquisition strategy at zero customers isn’t a budget. It’s one repeatable loop that turns strangers into users, run…
A SaaS sales strategy for a team of one
A SaaS sales strategy for a solo founder isn’t a playbook with stages. It’s a few choices about who you…
Closing deals in sales is mostly built earlier
Closing deals in sales isn’t a clever line at the end. It’s mostly decided earlier, by who you qualified and…
A SaaS pricing strategy you can set in an afternoon
A SaaS pricing strategy for a team of one isn’t a spreadsheet. It’s a few choices about who pays, for…
How to get testimonials from clients
Getting testimonials from clients is about timing and friction. Ask right after the win, make it near-zero work, and pull…
What social proof in marketing actually does
Social proof in marketing is a shortcut your buyer’s brain takes. Why logos often fail, what actually moves people, and…
How to get customers when no one knows you
How to get customers from a standing start, with no audience or budget. Hunt for the complaint you fix, talk…
How to find your target market when tiny
How to find your target market when you’re small. Start with the problem, let the users who stick redraw the…
The SaaS sales process for a team of one
The SaaS sales process stripped to four steps a solo founder can actually run: find the right people, qualify fast,…
Discovery call questions that qualify fast
Discovery call questions that disqualify a bad fit fast and understand a good one deeply. The five worth memorizing, and…
A LinkedIn outreach strategy that isn’t spam
A LinkedIn outreach strategy built on being a familiar face, not a bot. Separate the connect from the pitch, lead…
The cold email template that gets replies
A cold email template you can paste and send, plus the part that actually decides whether a stranger replies. The…
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