Startup Stories
Lead scoring models for a team of one
Lead scoring models built for enterprises waste your time. Here’s the two-factor version for a tiny team: right person, real…
What product market fit actually means
Product market fit isn’t traffic or signups. It’s whether the people you built for would be annoyed if you vanished.…
Community led growth for small teams
Community led growth for small teams, minus the empty Slack. What it really means, how to start without a team,…
How to do LinkedIn outreach without the cringe
How to do LinkedIn outreach without the bot energy. Separate the connection from the pitch, lead with their problem, and…
Cold message examples that actually get replies
Cold message examples that actually get replies, with a bad one and a good one side by side. What separates…
Product market fit signals worth watching
Product market fit signals you can actually see, before the revenue shows up. The behaviors that prove it, the numbers…
What makes a lead qualified, really
What makes a lead qualified, really? The two halves that must be true at once, why everyone skips timing, and…
How to get customers without advertising
How to get customers without advertising, using channels money can’t buy. Be useful where they gather, earn referrals, and reach…
How to get clients fast without burning your name
How to get clients fast without torching your reputation. Why aim beats volume, where the ready buyers hide, and the…
What is SaaS sales, minus the enterprise jargon
What is SaaS sales when you’re the founder, not a rep? Why recurring revenue rewards honesty, the edge you have,…
What is a discovery call, and how to run one
What is a discovery call, and how do you run one without a script? The questions that qualify fast, when…
Sales for founders who never wanted to sell
Sales for founders who never wanted to be salespeople. Why your honesty is the real edge, the three questions that…
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